Paid Media

Strategist

Mauricio Guerrero

Data-Driven Strategies Creative Solutions

services
offered

Paid Media Campaigns

Copywriting

Content Creation

recent

projects

Central Park Tennis Center

PAID MEDIA MANAGER & Automation Specialist

Reduced CPC %20
Consistent CTR of 3-5%

Generated an additional $50,000 in May’s Revenue

Generated over 400 leads. 28% were qualified prospects, and 12.5% converted

Media
Content
Example

Market Analysis & Strategic Insights

Challenged Identified

Management faced low sign-ups for the junior program, especially the summer camp. The existing website was cluttered and confusing, leaving parents with unanswered questions.

Strategic Solution Implemented

Redesigned the website with a clear user journey and a dedicated summer camp landing page that addressed parents’ concerns. Launched targeted Google Ads and Meta Ads campaigns. Implemented Google Tag Manager to track ad spend and performance, and used conditional forms on Meta Ads to filter leads.

Quantifiable Results

Summer camp sign-ups increased by 14% compared to last year. New client sign-ups for lessons increased by 60%. Generated $50,000 in revenue from the summer camp campaign in May 2025. Captured over 400 leads; 28% were qualified and 12.5% converted.

Tools & Platforms Used

  • Figma
  • Google Analytics
  • HighLevel CRM
  • Google Ads
  • Meta Ads
  • Google Tag Manager